2023.04.06 – 04.11
Everyday Brand:
Design Views from Tokyo
日常品牌：東京的設計觀點
Introduction｜前言
Post-pandemic design highlights sharper tensions between education and industry. TAKEO emphasized the role of paper and publishing in material choices; at Book & Design, publisher Yuko Miyago offered feedback on creative concepts with attention to design details; and Aya Yagi, Art Director at Dentsu, showed how branding responds to society.
疫情後，設計顯現出教育與產業間愈加明顯的落差。竹尾見本帖凸顯紙張與出版在材料選擇中的關鍵角色；Book & Design 資深出版人宮後優子針對創作理念，就設計細節提供專業回饋；電通藝術總監八木彩則展示品牌如何回應社會。
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Design as Response｜設計回應
Design today is challenged to move beyond skill training and toward building dialogue across different fields. By linking material, publishing, and branding, design gains the capacity to connect experiences, reveal its influence, and open new possibilities for practice.
當代設計的挑戰，不僅在於技能的培養，更在於如何跨越場域，建立交流與連結。
透過材料、出版與品牌的互動，設計得以整合經驗，展現影響力，並開啟新的實踐可能。
Toward the Future｜走向未來
Looking ahead, designers build creative foundations through layered experiences. With sharp observation and cross-field connections, they develop lasting capacities to bring relevance across contexts; at the same time, branding will shift from surface aesthetics to “story-living.”
面對未來，設計師藉由多重經驗奠定創作基礎。透過敏銳的觀察與跨領域連結，逐步累積持續的能力，在不同情境中展現價值與意義；
同時，品牌也將從表層的美感選擇，轉變為「故事生活」。
Dentsu
Branding Details
At Dentsu, Aya Yagi shared how large-scale and commercial projects are prepared and executed—from early research and proposals to tangible printed outcomes. By presenting processes rarely visible outside the industry, Aya gave students access to details that are seldom encountered in academic settings.
品牌細節
在電通，八木彩以商業與國家級專案為例，從前置研究、提案流程到最終印刷成品的完整脈絡。呈現了品牌實踐如何在嚴謹要求與市場現實之間展開，讓學生得以接觸到一般教學現場少見的產業細節。
Inside Process
From preparation to proposals, branding is built on unseen groundwork.
專案脈絡
從前置到提案，品牌建立在細緻而不易被看見的基礎上。
Concrete Works
Commercial projects, print samples, and books showed how ideas take shape in the industry.
實體作品
藉由商業專案、精緻印刷，及出版書籍，展現理念如何在產業中具體成形。
Professional Demands
Attention to scale, accuracy, and execution defines how branding sustains value.
專業要求
品牌的價值來自於對規模、精準與執行的要求。
Material Choices
Paper as Design
At TAKEO, paper is not just a sample but a decision point. After the pandemic, as publishing leans toward digital, TAKEO expands through exhibitions and cross-disciplinary projects, showing how weight, texture, and finish keep paper central to design practice.
材料選擇：紙張即設計
在竹尾見本帖，紙張不只是樣本，而是設計的決策點。疫情後出版逐漸數位化，竹尾透過展覽與跨界計畫，展現重量、紋理與加工如何讓紙張在設計實踐中依然不可或缺。
Book & Design
Publishing as Practice
Book & Design, a publisher, gallery, and book shop led by Yuko Miyago, shows how publishing becomes an active part of design. With Akira Kobayashi’s publications and professional dialogue as reference points, it highlighted how typography, color, and paper choices turn ideas into printed expressions.
出版空間：設計的實踐
Book & Design 由資深出版人宮後優子主理，結合出版、展覽與書店，展現出版如何成為設計的一環。透過小林章的出版品與專業交流，凸顯字體、色彩與選紙如何讓理念化為印刷與表達。
From Projects to Future Design｜從專案走向未來設計
From paper at TAKEO to design encounters at Book & Design and brand work at Dentsu, the program revealed how practice, material, and context shape detail. These layered experiences form a foundation for imagining the role of design in the future.
從竹尾的紙材體驗，到 Book & Design 的設計現場，再到電通的品牌專案，交流過程凸顯實踐、材料與情境如何共同形塑細節，而這些經驗也成為想像未來設計角色的基礎。
